AGSA
under pressure
BASE DESIGN
Yield Strength
Yield Strength

Motion TVC and social media work with Base Design for the AGSA Biennial - Yield Strength. Where materials, selfhood and society are tested - and transformed - under pressure.

Counter Forms and Base Design developed a programmatic type tool with timed releases throughout the Biennial. To showcase the tool, motion promos were created.

STRENGTH IN MOTION
Fast moving, kinetic, textured, overlapping type and editorial layouts, all helped push the motion into the 'tested under pressure' theme.
Credits
Results
Results
Results
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